How to Get a Job: It’s Critical to Find Employers’ Needs

In our last article about how to get a job, ‘Get a Job Without Applying Online: The Real Person Job Strategy’, you learned how to find companies in your location that have posted jobs that interest you.  You also learned why you aren’t going to apply to those jobs!

You learned how to create your own Real Employer Tracking Sheettm to keep track of the companies that you are interested in.  If you haven’t read the article yet, or completed your Real Employer Tracking Sheettm, please read ‘Get a Job Without Applying Online: The Real Person Job Strategytm’.  If you want to learn how to get a job, you’ll need to create your Real Employer Tracking Sheettm before you can be successful exploring Employer Needs.

How to Get a Job by Identifying Employers’ Needs

In this article we are going to show you how to get a job by finding out what employers need.  Specifically, we are going to show you how to look at the companies that you created on your Real Employer Tracking Sheettm and identify what the needs are for each company.

But first, let’s talk about what we mean by Employer Needs and why you should even care about them!

Every company has needs.  Some people call them problems.  In the trainings that we have delivered to thousands of people, we used to call them Pain Points.  It is a well-known fact that people will do things for one of two reasons.  One reason is to seek pleasure.  The other reason is to avoid pain.  Of the two, avoiding pain is the stronger emotion.

How to Get a Job: Pleasure and Pain

To give you an example, think about pleasure and pain in your own life.  Going out to dinner or going to a movie would bring you pleasure.  It’s nice and you enjoy it.  Most of us can relate to that kind of pleasure.  Losing your job brings you another kind of emotion. It brings you pain.  You don’t know how you will pay the bills.  You worry that you aren’t employable.  You wonder how to get a job again. And you can forget going out to dinner or that movie – they cost money!  Losing your job is an example of pain.  Your desire to remove the pain of your job loss is far greater than the pleasure you get from one dinner or movie.

Why We Call it Real Employer Needs

When it comes to pleasure and pain, companies are a lot like people.  They may have a wish list of things that would be nice to do.  But they are always going to focus first on the issues, problems, challenges, and needs that they have.  We like to call it Employer Needs instead of pain because not all Real Employer Needs are painful.  Some needs may be painful – such as bankruptcy, layoffs, or restructuring.  But other needs may be joyful – such as company growth, acquisition, adding new products, or rebranding.  We like our students to approach Employer Needs with an upbeat, can-solve attitude.  So we prefer Real Employer Needs to pain.

How to Get a Job: Companies Hire Real People to Fulfill Their Company Needs

Companies hire people to fulfill the needs that they have.  If the company didn’t have any needs, then they wouldn’t NEED to hire anyone, including you.  When a company seeks to hire someone they are looking for a person who is able to help fulfill those needs.  Your job as a job seeker is to identify what the needs are and then show how you can be the solution provider for those needs.

Before you get all scared and start thinking ‘I can’t possibly solve all of a company’s needs’, take a deep breath.  You don’t need to try to solve everything.  Just focus on the needs that are related to the job you want and how you can solve those needs.  You’ll be fine.  Really.

How to Get a Job: Are you fired up yet?!

By now you should be getting excited that a company has needs.  And you should be excited to spend some time figuring out what those needs are.  And, even MORE excited to know that you can show, through your Real Person Storytm how YOU are the Real Person who can fulfill those needs.  Call it being a Solution Provider.  Call it being a Problem Solver.  Call it Healing the Pain.  Whatever you call it, call it Your Opportunity to Get the Job!

How To Find Out What The Company’s Needs Are

How to Get a Job Employer NeedsSo how do you find out what the company’s needs are?  If you like finding the missing piece in a puzzle, you are going to love doing this.

There are many resources that you can use to help you uncover a company’s needs.  For this article we will cover using the Job Description, and the Company Website.  Some of the other resources include:

  • Google Search
  • Google Alerts
  • Industry News
  • GlassDoor
  • Company Facebook
  • Company Twitter
  • Employee Twitter
  • Employee LinkedIn

We cover those in depth in our course, The Real Person Job StrategytmIf you want to be among the first to be notified when The Real Person Job Strategytm is available, click here and sign up to get our free weekly email.

How to Get a Job By Finding Employer’s Needs in Job Descriptions

In our article, Get a Job Without Applying Online: The Real Person Job Strategytm, you learned how to locate job descriptions and you learned to make copies of those job descriptions so you could refer back to them.  Now is the time to dig those out!

How to Get a Job Look for CluesGo through each job description and look for clues about that company’s needs.  Looks for things like, ‘Multiple Openings’, ‘Adding New Location’, ‘New Branding Program’, ‘Adding IT Infrastructure’, etc.  You are going to look for anything that would give you a clue that something is going on at that company that is requiring them to hire someone for that job.  These are Employer Needs.

And don’t be shy.  If you are doing this with a friend or family member, have them help you look for clues in the job description.  By talking through it with someone else, you are likely to uncover even more ‘needs’ and you may start talking about how you have solved those needs before.

How to Get a Job: Use Your Real Employer Tracking Sheettm

Using your Real Employer Tracking Sheettm, start adding the ‘needs’ that you find in the column you labeled ‘Employer Needs’.  Be sure to set your column so it expands to capture everything.

As you are adding the Employer Needs that you find, start thinking about things that you have done in previous jobs where you helped solve similar needs.  And as you write down those Employer Needs, be thinking about those needs as they are related to the jobs that you want to do for that company.  Those needs could be very big picture (expanding into Europe, for example, or acquiring another company), or smaller (introducing a new product, or adding more trucks to service a new city).  Needs could include things like ‘great customer service’, ‘on time delivery’, ‘teamwork’, ‘accuracy’, etc.  From truck driver to CEO, and everything in between, there are company needs that have to be met and that you can solve.

How to Get a Job: You Are Now A Real Person Problem Solver

Just because you haven’t done the specific job, that doesn’t mean that you haven’t solved similar problems/needs.  Be open to matching solutions that you have provided in your career that have solved similar needs to the ones you are seeing from each company.  You are a Real Person Problem Solver.  Often, when we tell a job seeker that they are a Problem Solver, they are surprised. They often say, ‘Gee, I never thought about myself that way.’  It’s pretty powerful to know that you are a Problem Solver!

Gee, I never thought about myself as a Problem Solver.  That’s pretty powerful!

How to Get a Job: Using the Company Website

Go to the company’s website (you listed the website on your Real Employer Tracking Sheettm).  Look for press releases or news.  Read through those articles to see what is happening at the company.  Just as you did for the job description, look for clues that will tell you what the company’s needs are.  Add those to the spreadsheet.

Review Your Real Employer Tracking Sheettm

By now you should be getting a pretty good picture of the Employer Needs for each company.  If you are comfortable using Google Search and Google Alerts, or Employer Facebook and Twitter accounts, or Employee LinkedIn profiles, you can do additional searching using those strategies.  Those are covered in depth in The Real Person Job Strategytm course.

How to Use the Employer Needs to Help You Get a Job

Once you have identified the Employer Needs and you have thought about how you have solved similar needs in previous jobs, then you will be ready to start putting together your Real Person Storytm and your GAINFUL Meeting Lettertm to showcase how you can fulfill those needs.  We’ll show you how to create them and how to reach out to the Real Person Companies.

You will also use your knowledge of the Employer Needs to showcase yourself during your Real Person Interviewtm.  You’ll be able to ask solid questions about the company’s needs, show that you understand their needs, and show how you are the solution provider for those needs.  You will be able to share your Real Person Career Storiestm that demonstrate how you have already solved those problems.

Employers will look to you as a solution provider, not just another person trying to get a job.  They may ask for your consultative input about how to solve their problems/needs.  You will have separated yourself from the crowd. You will be a Crowd of One.

Next Week: How to Match the Employer’s Needs to Your Solutions and Real Person Career Storytm

How to Get a Job Real Person Job StrategyBy now you should be starting to feel pretty good about yourself.  You are starting to take control of finding your next job.  If you want to get a head start on next week’s article, pull out your traditional resume.  Look at the Employer Needs that you have identified on your Real Employer Tracking Sheettm.  Compare those needs to the jobs that you have done and the problems and needs that you have solved.  Don’t sell yourself short.  You have probably been more of a problem solver than you gave yourself credit for.

We’ll dive into this in next week’s article.  Be sure you are signed up to receive our weekly email so you can be among our many readers who are learning How to Get a Job Without Applying Online.

Let us know how you are doing with your Real Employer Tracking Sheet and Finding the Employer Needs in the comments section below.

And if you have friends or family who are looking for a job, be sure to share this article with them.

Until next time, Keep the Faith in Your Future.

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